Best Email Marketing Services tools | Email Marketing Software
When it comes to sending and receiving the email we think about getting bulk email marketing services tools. And Email Marketing Softwares which helps us to reduce our time and well cost.
Email Marketing Services Tools for SME
E-mail marketing tools for SMEs have become a fundamental part of commercial strategies. As consumers demand more and more personalized content focused on their needs and interests.
E-mail is not dead, much less; on the contrary, it is still very much alive despite the arrival of social networks in the world of digital marketing. Because this way of communicating with potential customers is a powerful mechanism to generate more sales.
For this reason, I have tried to collect the best tools even though there is much more in the market. So you can make your business profitable and thus get a larger number of clients to whom you can build loyalty with your promotions or offers.
You may also want to know more about the different types of emails. That you can send to your subscribers or potential customers to increase sales of your business.
Still wondering why you need email marketing?
Though there are numerous reasons, yet you need to know the below-stated ones for sure.
Boosts your brand awareness: It helps stay top-of-mind with your targeted customers and increases the chance of turning potential customers into leads, leads into clients and clients into loyal customers.The perfect solution to non-targeted marketing: Your prospects receive content suited specifically to their needs.Easy sharing: Just a simple click of the forward button and subscribers can share your deals, offers, and news extensively.Cost-effective: It is highly affordable as there are no print costs, no advertising rates, and no postage fees and no other charges.Measurable marketing strategy: With precise and valuable metrics, such as click-to-deliver rates, delivery rates, open rates, and subscriber retention rates, it becomes easy to learn customers’ behaviors and interests.
So, if you haven’t considered email marketing yet, it is high time!
But remember, just sending emails won’t help you out. You need a proper email marketing strategy which not only allows you to send multiple emails but also assist you in;
Managing contacts,Segmenting them into groups,And even track your performance.
Next, in this article I will detail the best email marketing tools for SMEs:
The popular email marketing services tool MailChimp is much more than a service for sending and tracking email messages.
In addition to being an easy-to-use email creator, drag and drop, having an image editor built-in, including auto-submission (autoresponder), and optimization for mobile device screens, MailChimp offers advanced features to make more campaigns effective
Certainly, you look forward to an easy-to-use interface, right? What if you get amazing tools, convenient integrations, and knowledgeable articles to help you master the art of email?
Luckily, MailChimp provides them with all. It offers several features including;
Easy email creatorSegments and groupsForms to capture emailsEmail and live chat supportSocial media integrationTracking and analyticsMerge tagsA/B testing
Though there is a forever free plan, If you want the all-star features, simply upgrade to a paid account. So, with this, you’ll be able to start with your email marketing strategy right away.
GetResponse besides being an email marketing services tool, it is also an excellent solution because it allows you to integrate it with other services that companies usually use.
One of the great advantages of this online software is that it allows you to use the interface in Spanish, but if you wish you can choose between 19 different languages.
You cannot ignore the smartphone users, right? Then GetResponse is an easy-to-use platform that allows you to preview how your message appears on computers and phones, differently.
Thus, while you’re preparing your design or add in your text, you get an insight of your customers will receive them. Other interesting features are:
Responsive formsSegmentationLanding pagesSmart automated campaignsGroup-specific content deliveryMarketing automationDrag-and-drop builderStock images
While there’s a 30-day free trial, you can later use this powerful tool to create effective campaigns, and drive conversions and ROI at just $15 per month.
Want a tool that enables you adding people from different platforms WordPress, PayPal, and Facebook? Being a big player in email marketing services, this tool surprises you with an extensive range of features for your business. Some of them are;
Hundreds of free templatesProper list managementAutorespondersEmail tracking and insightsSeamless integrations
It offers users a 30-day free trial. After that you can continue with a very competitive pricing range, starting from $19 per month. We personally recommend you to go for Aweber email marketing services.
MailRelay is another email marketing platform that has been consolidated in the market because it offers the largest free account in the market with respect to its competitors.
As a general rule, just by accessing the website and creating a new account, they offer you a free service with the possibility of sending a total of 15,000 monthly emails to a maximum of 3,000 subscribers.
Is it possible to get a full-featured email app which isn’t complicated?
Yes, with its clean and simple interface, VerticalResponse helps to draft beautiful emails and send them to your contacts. Here’s what all you can get from this tool;
Wide range of pre-made templatesTracking of both, your emails and your social network sharesEnhanced interaction tracking100% mobile & social friendlyAdvanced reportingContact management
Along with this, if you need more professional features, you can switch to VerticalResponse Classic. But it is recommended for highly advanced marketing projects.
As far as pricing is concerned, it is free for up to 4,000 emails to 1,000 contacts per month.
When you want your emails to stand out, you need to go beyond those standard email templates. That’s why Campaign Monitor lets you code your own email templates, with an array of tools to customize email templates with ease.
While you can use the drag-and-drop email builder, you can also choose any of the professionally-designed templates. With this, you will also enjoy:
New and unique visual journey designerPersonalized and rich customer dataInteractive data and analytics for your campaign.Seamless connection with hundreds of pre-built appsFor all these, you need to pay just $9/month (minimum).
Do you want great emails and email marketing services? Then you might need a variety of layouts, text, and multimedia components? Benchmark Email, which comes with a cleanly designed email editor, assists you in doing so.
Some of the striking features include:
Dozens of professional, stunning email newsletter templates.Fully customizable online surveysEmail list management toolsDeliver Bulk EmailsTrack Reports
What else you need? Start with the process of creating quality, eye-popping emails that work. It is free for sending up to 14k emails to 2,000 contacts.
Keeping your audience up to date with newsletters or targeted content delivery couldn’t have been easier. With Constant Contact, you will be able to manage contacts, templates, email lists, and much more, easily.
Being beginner-friendly, it is one of the best options for small businesses. You will be benefited with:
Online trainingBuilt-in social media sharing1 GB storageImage libraryEasy tracking and reporting
And if any problem occurs you can get customer support through email, live chat, or a community forum. You can initially enjoy a 60-day free trial and then continue with pricing as low as $20 per month.
Reaching your audience doesn’t mean sending emails only. Hence, iContact also includes social networking tools that help to create and schedule Twitter and Facebook status updates, along with your email updates.
It is popular for its integration with various platforms, ranging from Salesforce to Drupal. Then there is a long list of specifications, making it more useful:
Contact managementEmail creationSurveysSending and reporting servicesSupport and assistance
It is also popular for its integration with various platforms, ranging from Salesforce to Drupal. Being cost-effective, $10/month for up to 250 contacts, it can be a good choice.
SendinBlue is another service provider for mass emails, but it also allows the sending of transactional emails and text messages to mobile devices. The tool has been created with novice users in mind, so the use of the program is really simple and does not require any technical knowledge.
Sarbacán, now called with its new Mailify application, is an emailing program that allows you to create a newsletter through the integrated HTML editor or predesigned templates, send emails in bulk, and measure the results for each recipient of the contact database.
The interface of this platform is also available in Spanish for Spanish-speaking people but offers the possibility to choose between 9 different languages.
In its free version of Mailify, you can enjoy many advantages such as free routing credits, analysis, and correction of emails, email editor with responsive design (adapted for all screens), customizable templates, and tracking of behaviors in subscribers.
If more than 200,000 customers are using it globally, there are good chances that it will benefit your business. Being a simple and affordable email marketing service, MailerLite is ideal for small businesses.
Why? Here are some reasons;
The super-easy and powerful editorStunning email templatesFully customizable web forms, popup forms, and landing pagesSeveral integrationsPowerful automation and auto resend featuresA/B testing
Although MailerLite has a free plan for its users, yet you can also pay as little as $10 (for 1000 to 2500 subscribers)per month. Isn’t that really affordable?
Need just an all-in-one email toolkit?
Offering a smart solution to help connect with prospects, track emails, monitor customer engagement, and much more, Yesware offers a set of specifications which include;
Sales tools and trackingPersonal and team templatesPersonal reportsCentralized team billingSalesforce integrationTrusted IP ranges
Based on the above listed 13 best Email marketing services tools. You can choose any one of the email marketing software as per your budget and needs. All email marketing companies have different types of pricing.
To get the best practices for your email marketing get in touch with our expert.
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